![]() “In, you simply buy things, build them, and then buy more things that buy more things to build more things that then need more things bought in order to build more. This is the situation they wanted to avoid, a grind where you had to pay to continue to play. ![]() It makes me sick to my stomach as it so transparently preys on the weaknesses like addiction and compulsion.” “The #1 grossing app right now is called DragonVale. And for the most part, those IAPs are all pretty gross in a kind of predatory way,” he said. “Something like 20 of the top 25 grossing games on iOS are free with IAPs. Wohlwend defended the idea of the in-app purchase when I asked about simply selling the game for a set price. The conversion rate to the paid version of the game sits at 0.67%. Gasketball was released for free, with a one-time in-app purchase that unlocks the rest of the game offered for $2.99. This may seem like one of the happy success stories on the iOS platform, but the reality of the situation is more grim than it may at first appear. features a system that allows you to set up trick shots and share them with your friends, and the asynchronous multiplayer has already helped to make the game a hit: It has been downloaded around 200,000 times, and for a time enjoyed a choice spot near the top of the iTunes games charts. Michael Boxleiter and Greg Wohlwend are the two men behind Mikengreg, an Iowa-based studio that spent two years working on the iPad title Gasketball.
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